Hello Kitty Goes TokiDoki
Here’s a crossover that is bound to please.
Italian design shop tokidoki, who created a frenzy for their designer bags from Le Sportsac last year, are going to try and create the same buzz with Sanrio as it crosses its cute design with the even cuter feline:
Sanrio, the house of Hello Kitty, has inked a co-branding partnership with Italian design house tokidoki to create a line of products (from accessories to apparel) based on the world-famous feline for the US market.
The tokidoki for Hello Kitty limited-edition collection will feature product ranging from vinyl dolls and jewellery to apparel, including t-shirts, tanks, hoodies, fleece tops, fleece shorts and dresses.
Signature tokidoki style is evident on super cute designs created by the company’s artist-in-residence Simone Legno that feature foil, flocking and other unique treatments.
The collection is currently at retailers in Japan and will make its US debut in Metro Park and Macy’s department stores in April 2008. Prices range from US$40 (tank tops) to US$92 (hoodies).
See a bunch of the goods at the Sanrio Japan website here.
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