Swarovski ‘Passages of Night’ Party

The crystal brand launches their Fall/Winter collection in Hong Kong.

Swarovski hosted a ’sparkling’ party in Hong Kong last week at Shaw Studios to present its Fall/Winter 2008 Collection, Passages of Night. Over 700 celebrities, socialites, trend setters and fashionistas attended the glamorous event. Yes, they even flew in Vanness Wu 吳建豪 from Taiwan to sing at the event - which featured 15 supermodels from the Greater China region, including Eunis Chan, Mikki Yao, Liya Wang and Yuli Lin to present the crystal jewelery and accessories collection - with a full on party afterward.

In part 1 of our photo coverage, the slideshow below showcases the actual fashion show part of the event, Monday’s coverage will feature the celebs on hand:

113 years ago, in 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones.

From these beginnings, which revolutionised the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal, for fashion, jewellery and more recently lighting, architecture and interiors. Today, the company, still based in Wattens, family-owned and run by 4th and 5th generation family members, has a global reach, with some 22.000 employees, a presence in over 120 countries and a turnover in 2007 of 2.56 billion Euros.

Swarovski comprises two major divisions, one producing and selling loose crystals to the industry and the other creating design-driven finished products. Swarovski crystal components, known by their product brand names CRYSTALLIZED™ – Swarovski Elements for fashion and STRASS® Swarovski® Crystal for architecture and light, have become an essential ingredient of international design. Showing the creativity that lies at the heart of the company, Swarovski’s own-brand lines of accessories, jewellery and home décor are sold through more than 1150 Swarovski stores and concessions in all major fashion capitals, while the exclusive Daniel Swarovski accessories collection has become the company’s Couture signature.

The Swarovski Crystal Society has close to 400,000 members worldwide, keen collectors of the celebrated crystal figurines. And in Wattens, Crystal Worlds, the multi-media crystal museum, has attracted over 7 million visitors since it was opened in 1995, as a celebration of Swarovski’s universe of innovation and inspiration, of crystal as the ultimate creative material.

The Swarovski corporation also includes four industrial brands, Tyrolit®, manufacturing grinding tools, Swareflex, for road safety reflectors, Optik, producing precision optical instruments and Signity, Swarovski’s brand for genuine and created gemstones.

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