As we posted last week, Yves Saint Laurent kept to their schedule and went ahead with their Manifesto Fall/Winter Collection street campaign in Hong Kong this Saturday past despite the rain that was sprinkling down. Hundreds and hundreds of people lined-up to receive the black and white canvas tote bags emblazoned with the YSL logo. The bag contained a copy of the Manifesto featuring Naomi Campaign in YSL’s fall collection. When the bags were all gone, YSL’s female ambassadors continued to hand-out the Manifesto all over Central.
We would say this campaign was a huge success judging from the long queues that formed in front of the YSL Alexandra House store and lines that quickly form at various spots where YSL ambassadors bearing the canvas bags took posts; outside of Marks and Spencer on Queen’s Road and across the road from Landmark, outside Citibank. YSL stores were getting calls at their store as soon as they opened from die-hard fans keen to find the location as to where the bags were going to be distributed. There were line-ups since 10am outside the YSL store for the launch at 12:30.
If you missed out this Saturday, we have 1 YSL black tote bag to give away and more photos below:
If you’re dying to get your hands on one of these YSL bags then just drop the answer to this question in the comments below: How many YSL stores there are in Hong Kong? We’ll draw a winner from all the correct answers next week. Below are some shots of the chaos from Saturday!