Giorgio Armani’s “La Femme Bleue” Advertising Campaign

Friday. 7 January. 2011. 12:10 pm

First look at Armani’s new ad campaign.

Giorgio Armani Elisa Sednaoui butterboom Giorgio Armani’s La Femme Bleue  Advertising Campaign

Giorgio Armani‘s “La Femme Bleue” advertising campaign has just been released.  Photographed by Nick Knight under the creative direction of Giorgio Armani, the campaign features Italian model and actress Elisa Sednaoui. What’s happening with Shu Qi?

Chloe Aurore Bag

Thursday. 6 January. 2011. 10:00 am

First look at the next Chloe It bag.

Chloe Aurora hong kong Chloe Aurore Bag

The Chloé Aurore bag is the kind we love. It takes on a doctor’s bag shape or duffel bag shape and comes with just the essential trimmings and minimum hardware. With its slightly masculine look and no-nonsense clean pure lines, it’s just the kind of bag that is set on becoming a classic. Yes, we know it’s not a new shape and lots of brands have their version of this bag, but we must say we are impressed with this one.

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I.T Beijing Market Opens in China

Wednesday. 5 January. 2011. 11:14 am

New Comme des Garcons concept store opens in Beijing.

I.T Beijing Market butterboom I.T Beijing Market Opens in China
I.T and Comme des Garcons opened a 1800 sq metre, four storey new concept store called I.T Beijing Market on December 30, 2010, in the San Li Tun North Wing retail development in Beijing.  The store is based off the same concept store as Comme des Garcon’s famed Dover Street Market in London.

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Celebrity Style: Angelina Jolie

Tuesday. 4 January. 2011. 10:35 am

Why we love the world’s most beautiful woman.

Angelina Jolie ferragamo Celebrity Style: Angelina Jolie

Angelina Jolie looks every inch the movie star she’s promoting in her new movie, The Tourist , with Johnny Depp which opens in Hong Kong this Thursday. If you’re like us, you’ll be looking forward to checking out her stunning outfits in the movie as we must admit we love the elegant looking dresses she’s been spotted in lately. If you’re wondering where her shoes are from, they are all Ferragamo and you can check out the outfits she wore to the premier opening in Paris, New York and Berlin.

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Longchamp’s Cheeky Tire Print Le Pliage Bag

Tuesday. 4 January. 2011. 9:40 am

Jeremy Scott designs his version of Le Pliage bag.

Longchamp Jeremy Scott Longchamps Cheeky Tire Print Le Pliage Bag

Brooklyn-born, Paris-based designer Jeremy Scott draws his style from hip pop-culture influences and has got a bit of an anti-conformist streak that’s both cheeky and daring. He’s taken the tire print tracks from one of his Spring 2011 collection and reinterpreted the Le Pliage for Longchamp which is a limited edition bag that will go on sale in January so check stores to see if they’re in.

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Kate Middleton’s Engagement Portrait Dress

Monday. 3 January. 2011. 10:48 am

The stunning Reiss dress on the princess to be.

Kate Middleton Reiss butterboom Kate Middletons Engagement Portrait DressPhoto source: Reiss

Kate Middleton looks set to be the next royal style icon after Diana as the fashion press has reported that dresses she’s pictured in have sold out as soon as she wears them! Kate follows in the footsteps of new First Ladies Michelle Obama and Carla Bruni with styles that lean towards the more polished, elegant and classic looks but that are, most importantly, accessible to everyone.

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Chloe Emma Bag

Monday. 3 January. 2011. 9:40 am

Welcome back Butterboomers!

Chloe emma bag butterboom Chloe Emma Bag

We’re going to kick off 2011 with lots more great looking bags to covet for the New Year.

The Emma bag is a beautiful snakeskin bag from Chloe which has given us lots of great pieces from their Spring/Summer collection with many more to come. The Emma comes with a magnetic snap flap closure with the new Chloe logo, and has three inside zip pockets and an adjustable shoulder strap that is also detachable.

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