L’Odyssée de Cartier
A unique visual escape.
In a grand effort to honor their 165th anniversary, French jeweler Cartier presents L’Odyssée de Cartier – the brand’s first short film. Exclusive guests were invited to Palace IFC cinema where Cartier had booked out the venue for a premiere screening of the 3.5 minute video, after which a buffet luncheon was served at Betty’s Kitchen. Guests left full, informed and most definitely mesmerized.
The film follows a panther on its journey through a series of breathtaking cities that are iconic to Cartier’s history. The audience are whisked through Paris, St. Petersburg, Beijing and an Indian palace all whilst being mind-blown by the impressive artwork and cinematography, and not to mention the serious bling sported by model Shalom Harlow. The film that took 2 years and 60 specialists to make will officially air on March 2nd on Cartier’s official Facebook Page.
By Natasha Lai
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A colleague linked me to this resource. Thnx for the details.
Haha I was pretty confused when I saw it on telly last night. It was like, wow that’s a super long ad!