Butterboom

Massimo Dutti’s New Flagship Store in Central

Massimo Dutti takes over Esprit’s space in Queens Road Central.

Massimo Dutti has taken over the 6,000 square foot store where Esprit use to occupy on Queens Road, Central. Massimo Dutti is owned by giant Spanish retailer, Inditex, who also owns  Zara.

Massimo Dutti unlike Zara While Zara offers fast fashion, hot pieces inspired by the run-way, Massimo Dutti  offers more classic European wardrobe basics that are more wardrobe essentials at the higher end of Zara’s price points.

The new flagship store spans two floors and offers both the latest women’s and men’s collections.

To celebrate the opening of the new store,   Massimo Dutti held a presentation of their Spring/Summer collection which featured lots of  candy colored hues in canary yellow, coral and ocean blue. Invited guests included the usual fashion crowd;  Jocelyn Luko, Jacqueline Chong, Carrie Lam and Anthony Sandstrom.

Where?

G/F – 1/F Loke Yew Building, 50 – 52 Queen’s Road Central, Hong Kong. Tel: 2537 8832