Today, Abercrombie and Fitch got Hong Kong excited about next weeks flagship store launch by having a photo call for its army of international “hot guys” at their prefer Building store.
The hot guys, wearing nothing but red pants, were waving to Central passerbys where almost every female we passed – no matter the age – were smiling, and smartphones were enabled for HK people to do all of A&Fs marketing for them.
We weren’t let inside the store as we assumed, but the door opened far enough for us to see that its decked out in its traditional black/gold colors and stock is on shelves ready to be sold.
If you missed todays showcase the main event is next Saturday August 11th at 11 am – it’s a Saturday so there is no reason not to bring your iPhone’s with you to capture photos of the hot guys for yourselves.
Here’s a video we shot outside the Pedder Building today:
Tons more photos on our Facebook Page here.
We’ve also issued some Emergency Kit ideas for those planning to attend: