Adidas to launch Originals worldwide

David Beckham, Missy Elliot and Rusell Simmons in Adidas Original TV ad.

If you haven’t noticed, all of the major sportwears brands have turned their focus to fusing fashion with sports recently. Adidas according to USA Today, is launching their global fashion label, Originals with their roster of celebrity and sports endorsers. Check out their new TV commercial for Originals here.

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Puma Black: Bringing Sexy Back to Sports

Hong Kong has a brand new sleek PUMA store that fuses sports with fashion.

The new PUMA Black Store is located on Level 1 of the IFC mall and carries exclusively the brand’s extensive range of designer collaboration collections.

Puma is injecting cool into sportswear with their collaborations with some of the cutting edge designers in fashion like Alexander McQueen, MIHARAYASUHIRO, Rudolf Dassler Schuhfabrik, Sergio Rossi and Schedoni.  Store will officially open in mid December 2008 but we wanted to give you a sneak peak.

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Adidas Originals Concept Store

Adidas has opened their biggest store yet in Asia Pacific.

The new Adidas Original Concept store in Hong Kong has taken on a total lifestyle approach.  They are bringing the workroom and the whole creative concept to the public in their store space with workbench tables and shoe molds, books, window display, exhibitions, library and interactive wall aka, the Trefoil wall.

Customers can design their own customized Adidas shoes with mi-Originals. With prices ranging from HK$899 to HK$1089, this is a great gift for your sneaker loving friends and family members. You know who they are, they obsess and collect sneakers, the same way we do with our Manolos and Louboutins.

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De La Barracuda Now in Hong Kong

You are invited to DMN for a party to launch a new L.A. brand.

De La Barracuda brings their popular T-shirts and fashions to the Mindstyle creative space in Delay No Mall. Now you can get De La Barracuda’s unique street wear and T-shirts in Hong Kong.

Why do you care? De La Barracuda’s’ L.A.-logo shirts have become staples for skaters to the celebrities and to party people alike. So if you’re into getting some instant street cred, make sure you make a pit stop at Delay No Mall. In true Barracuda style, there’s a party to official launch the brand in Hong Kong and you’re invited - get decked out this November 7th from 7-9pm.

Where:

• Delay No Mall, 2/F, 68 Yee Wo Street, Causeway Bay

Nike’s New Hong Kong Sportswear Store

Nike gives you another reason to get shopping-active in Causeway Bay.

Another reason to wonder if there really is an “economic tsunami,” located at 7-11 Pak Sha Road, Causeway Bay, Nike takes sportswear retail to a whole new level and laughs in the face of global economic slowdown.

The new Nike Sportswear store carries the whole range of of their sportswear line: NSW, the Air Force 1, Windrunner, AW 77 Hoody, Nike Dunk, Air Max 90, Eugene Track Jacket, Crotez line and also exclusive seasonal Tokyo designed products. Sportswear just got fashionably complicated, now we will be spoilt for choice.

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Reebok Launches Fall/Winter Collection

Joey Yung helps you make “Your Move” with Reebok Hong Kong.

Reebok launches of its 2008 Fall/Winter Women Collection today in Hong Kong spearheaded with a fun advertising campaign featuring pop star Joey Yung (容祖兒). The Reebok Fall/Winter Women’s collection will be available at all Reebok shops, Sportshouse, Marathon, GigaSports, Royal Sporting House and other selected retailers. To celebrate the launch of this new Fitness collection, Joey Yung joined Reebok yesterday at a press event at Watermark to demonstrate ways to “Confuse Fitness with Fun”.

Starting today, upon the purchase of two women products at selected Reebok stores, you will be entitled to a “Your Move” cosmetic bag. Check it out while stock lasts. Selected Reebok stores are listed below:

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Adidas Goes into Combat

The new Autumn/Winter 2009 line has alot of punch and kick in it.

Adidas Hong Kong takes their new line to 2 extremes: boxing and dancing in their new sports apparel line that just launched featuring new lead model, singer Stephanie Sun (孫燕姿).

Really getting women into the active “combat” mode or the “dance” mode the new look seems to borrow the velore jumpsuit look from Juicy Couture, but spins it around back into the gym instead of as leisurewear.

Prices, big photos and places to buy below:

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FitFlops Sell More Than 1 Million Pairs

Crocs are dead, long live the sandals with the built-in-gym.

FitFlops have developed a giant fan following with a few design but with a good price and actual buyer testimonials that say they are actually getting thinner, trimmer legs and improved muscle definition and have people like supermodel/Project Runway host Heidi Klum singing its virtues:

Launched a year ago, the FitFlop (available in women’s sizes only) has capitalized on the craze in wellness footwear — a category that includes the SpringBoost and Lytess Muscle Trainer athletic shoes, and an ever-expanding array of sneakers and sandals by Masai Barefoot Technology, or MBT. That a shoe could provide benefits beyond that of the average sneaker is something that appeals to American consumers, who are increasingly turning to footwear said to deliver everything from firmer thighs to increased calorie burn to a reduction of cellulite.

Read the rest of the story here. You can buy FitFlops in Hong Kong at one place: Rush. They cost about HK$400 a pair and you get them at their online shop (don’t be so lazy) or visit them at their Wyndham Street shop or their Discovery Bay shop.