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Desigual Opens First Store in Hong Kong

Spanish fashion brand opens first store in New Town Plaza.

Spanish fashion retailer, Desigual opened their first stand-alone store in New Town Plaza last week. The store is the first of many we are expecting to see in Hong Kong from this colourful casualwear fashion label that hails from Barcelona. Desigual- which means ‘it’s not the same’ or different makes clothes and accessories that captures the vibrant, spontaneous, fun and optimistic spirit of “La vida es Chula”. Desigual is on a major expansion plan  and stores in Singapore,  Shanghai, Philippines and their recent flagship store opening in Shubuya, Tokyo.

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5 Minutes with Sam Wagner, the Founder of Sambag

We caught up with the Aussie designer and business woman extraordinaire when she was last in town.

Sambag‘s unmissable turquoise shop landed in Hong Kong’s trendy PoHo district about six months ago.  It’s a little haven of Australian spirit, awash with bright colours, fabulous accessories and affordable essentials. Founder, Sam Wagner, was recently in town for a few days so we caught up with her to chat about everything from the very beginnings of the popular Aussie brand, all the way to salmon skin.

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5 Minutes with Italian Jewellery Designer Maria Grazia Baldan

The Italian jewellery designer spoke to Butterboom ahead of her trunk show at Lane Crawford.

Italian jewellery designer Maria Grazia Baldan was in town to celebrate her first standalone trunk show at Lane Crawford. Butterboom met up with her to discuss her transition from making jewellery with pasta to using a combination of gold and precious antique materials and everything else along the way.

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Styling in Central: Interview with ‘The Strand’ Founder Beverley Cappleman

After shopping in Soho or IFC drop by The Strand.

We’ve introduced you to The Strand when it first opened last year and we’ve now gone back with our WTS columnist Elle Lee to talk to founder Beverley Cappleman about her 5-level Cochrane Street beauty/hair/style salon that is the must-go place along the Central escalator that caters to your every beauty need.

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Interview with Stylist John Mouzakis @ QG Private-i Salon at Four Seasons Hotel

After all that shopping, we’ve found your man to style your hair.

We dropped by the QG Private i Salon at Four Seasons Hotel to visit new stylist John R. Mouzakis to talk about styling in Hong Kong and to get our new columnist Elle Lee a new hair style for the day.

John is originally from Detroit by way of Chicago and studied with Paul Mitchell as well as teaching there and at Sassoon. He’s 5-weeks into a new stint at the Private i Salon at the Four Seasons which is up on Podium Level 6.

Let’s see what John thinks about Hong Kong and what he can do with Elle’s hair.

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5 minutes with Bonnie Gokson of SEVVA

Bonnie Gokson has her cake and eats it too.

We all remember when JOYCE Café was the place to be if you were a fashionista. The super brain behind it all, Bonnie Gokson, is no stranger to the fashion industry. With a background in fashion, food, music and home design, she opened SEVVA three years ago and brought us a newer foodie favorite Ms B’s Cakery. Celia Wong talks to Bonnie about cake, fashion and the luxury of time.

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