Obsidian by Elle Macpherson Intimates

Get Elle Macpherson, a.k.a The Body’s lingerie this Valentine’s Day.

Just one week shy off Valentine’s Day, Lane Crawford finally has the new lingerie line Obsidian by Elle Macpherson Intimates in store. Pretty good timing, we say, especially if you’re looking for a special piece to add some sizzle to your night.

Obsidian Lingerie combines the right amount of grit and sexiness, according to creative director Elle Macpherson. It’s classic designs and monochromatic color schemes makes it easy to mix and match with the lingerie you already have. These pieces have an understated and yet lavish feel, lending an extra ounce of sex appeal to any woman who may don them for a special night or otherwise!

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Megan Fox is Armani Underwear’s New Body

Move over Victoria Beckham, the sultry Megan Fox is here!

It was only a matter of time before Transformer’s sexy lead starlet, Megan Fox, began bagging ad campaigns of her very own. She kicks of 2010 with a bang by replacing Victoria Beckham as the endorser of Armani Jeans.

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Sonia Rykiel Designs for H&M

The Queen of Knits collaborates with H&M

H&M has announced Sonia Rykiel as its next guest designer for its Winter 2009 and Spring 2010 collection.  For the first time ever, H&M’s partnership with its guest designer moves into the realm of lingerie. Sonia Rykiel for H&M Winter 2009 collection debuts December 5^th, 2009 and will be available at all H&M outlets spanning the globe including Hong Kong, just in time for the upcoming holiday season.

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Private Shop Landmark Shop Sale

40% off all items in store.

Private Shop is having their big Final Sale with 40% off all items in store. Sale is exclusively at their Landmark Shop and starts today July 31 to August 5, 2009. Now’s the time to stock up on a pair or two of some sexy undergarment. Get them for yourself, special occasion not required!

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Schiesser Lingerie Opens in Hong Kong

Schiesser Lingerie opens on June 1st.

Schiesser Damen Lingerie is set to open it’s doors to the Hong Kong public come June 1st with their first store in Queensway Plaza.

Schiesser Lingerie started out as a small factory at lakeside Bodensee in Rodolfzell, Germany. Founder Jacques Schiesser has always thought that women’s underwear should be as intimate and comfortable as second skin. That philosophy has served the company well, having garnered the European Best Fashion award for a number of years.

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