La Perla recently showcased their Spring 2012 collection at the Kee Club and, really, what’s not to love about their luxurious lingerie and swimwear made from quality material and cut to enhance the body in the most tasteful ways possible.

All of La Perla’s gorgeous items are made in Italy and if you’re looking for sexy corsets and comfortable soft stretchy lace numbers this Christmas, this is the place for you.

How much?

• Bra from HK$3000, corset from HK$5000-HK$6000, swimwear from HK$5000-HK$6000

Where to buy? 

• Ifc Mall, Shop 2039, 8 Finance Street, Central, Hong Kong. Tel: 2261 0226
• The Peninsula Hotel, 19-21 Nathan Road,Tsim Sha Tsui, Hong Kong. Tel:2369 8708
• Pacific Place, Shop 360, 88 Queensway, Hong Kong. Tel: 2118 3977

Avec Amour is a new lingerie boutique that’s just opened at V Plus Building up in Wellington Street. Avec Amour is French for “with love” so it’s with that in mind that owner Tara had adorned the store in a cute little Parisian-influenced boutique tucked away discreetly on the 8th floor and filled with tasteful lingerie made from the most luxurious materials like French lace, silk and satin.

Featured labels include Masion Close from France, Lascivious, Mimi Holiday from the UK and  Natalie Begg from Australia. We found the pieces to be well designed, sensual and light to the touch (and skin!) for maximum comfort. Prices are reasonable for the quality you’re getting and, with beautiful bodices, flattering cut bras, chamisoles and slips, this is the place to go for the modern sophisticated woman to find tasteful lingerie.

Where?

• 8/F V Plus 68-70 Wellington street, Central, Hong Kong.

La Perla‘s showcased their Fall/Winter 2011 collection last week. La Perla’s Anne-Sophie flew in to town to introduce the new collection which featured lots of sexy corsetry made from the famous Italian lingerie maker. Here’s a sneak peak at what’s making their way in-store come August.

Where to buy?

• The Peninsula Hotel, 19-21 Nathan Road,Tsim Sha Tsui, Hong Kong Tel:2369 8708

Shop 2039, Ifc mall, 8 Finance Street,Central, Hong Kong.

That’s It intimate wear and everybody Labo bodycare line recently launched their Fall/ Winter collection with Chrissie Chau. How appropriate we say!

Rick Chin, founder of everybody Labo, hosted the signing ceremony at the press conference and fashion show together with Mr Tobias Stark, Managing Director of That’s It. Check out the line and tell us what you think.

That’s It Flagship Store:

• Address: 22/F, Jardine Centre, 50 Jardine’s Bazaar, Causeway Bay, Hong Kong
• Tel: (852) 2882-9944
• Website: www.thats-it.com

Princess tam.tam

Come join us to preview the latest lingerie collections at the Rendez-vous with French Lingerie fashion show organized by Lingerie Francaise.

Six of France’s top lingerie houses-  Chantelle, GERBE, Implicite, Passionata, Princesse tam. tam and Simone Perele will be showcasing their collections. Get ready to see Chanetelle’s take on Baroque romance, GERBE’s 80′s inspired collection, Impicite’s glamorous and sexy collection of vibrant coloured lingerie, and Princess tam.tam’s playful fairytale inspired collection.

The best part is that we have 10 tickets to give away to Butterboom VIPs to attend their show on 30 March at 3pm! If you want to attend, all you have to do is describe your fashion style and favorite lingerie brand in the comment section below and we’ll pick the 10 most interesting answers. Easy!

Remember that you must be a Butterboom VIP to be selected so sign-up now.  We will announce the 10 names on the site on Thursday 25 March at 10am. Make sure you  provide a valid email address when prompted in the comment box below so we can send full details of the show to you.

Good luck everyone!

Implicite                                                         Simone Perele

Just one week shy off Valentine’s Day, Lane Crawford finally has the new lingerie line Obsidian by Elle Macpherson Intimates in store. Pretty good timing, we say, especially if you’re looking for a special piece to add some sizzle to your night.

Obsidian Lingerie combines the right amount of grit and sexiness, according to creative director Elle Macpherson. It’s classic designs and monochromatic color schemes makes it easy to mix and match with the lingerie you already have. These pieces have an understated and yet lavish feel, lending an extra ounce of sex appeal to any woman who may don them for a special night or otherwise!

Obsidian by Elle Macpherson Intimates is exclusively available at Lane Crawford ifc mall.

How Much?

• HK$350 – HK$ 1,250

Where to Buy?

• Lane Crawford ifc mall, Central, Hong Kong. Tel: 2295 3308

It was only a matter of time before Transformer’s sexy lead starlet, Megan Fox, began bagging ad campaigns of her very own. She kicks of 2010 with a bang by replacing Victoria Beckham as the endorser of Armani Jeans.

It comes as no surprise that Megan’s first ad campaign for Armani is a super sexy one. The actress sizzles in a lingerie ensemble and another in skinny jeans and white top. We think photographers Mert Alas and Marcus Piggott did an excellent job capturing Ms. Fox’s every delicious curve.

Watch out for Megan’s Armani ads set to come out in traditional print publications or plastered all over expensive outdoor billboards space starting February 2010.

H&M has announced Sonia Rykiel as its next guest designer for its Winter 2009 and Spring 2010 collection.  For the first time ever, H&M’s partnership with its guest designer moves into the realm of lingerie. Sonia Rykiel for H&M Winter 2009 collection debuts December 5^th, 2009 and will be available at all H&M outlets spanning the globe including Hong Kong, just in time for the upcoming holiday season.

Another exciting and exclusive first, Sonia Rykiel boutiques worldwide will also carry pieces from the H&M collaboration. This is noteworthy first step for both brands, as it is the first time H&M products will be featured for sale at a high fashion boutique, affordable high street style.

The winter collection is but a prelude of things to come, be prepared for the duo’s second collaboration featuring colorful knitwear and playful accessories for women and children set for a February 2010 launch.

The French fashion house, started by Sonia Rykiel and currently under the artist direction of Nathalie Rykiel, is well known for its knits that “represents the distinctive, modern and impertinent spirit of Paris”.

Private Shop is having their big Final Sale with 40% off all items in store. Sale is exclusively at their Landmark Shop and starts today July 31 to August 5, 2009. Now’s the time to stock up on a pair or two of some sexy undergarment. Get them for yourself, special occasion not required!

Where?

• Private Shop
• Shop 310, The Landmark, Central.
• From 10.30am-9pm
• Tel: 2877 5655 or 3126 2255

Schiesser Damen Lingerie is set to open it’s doors to the Hong Kong public come June 1st with their first store in Queensway Plaza.

Schiesser Lingerie started out as a small factory at lakeside Bodensee in Rodolfzell, Germany. Founder Jacques Schiesser has always thought that women’s underwear should be as intimate and comfortable as second skin. That philosophy has served the company well, having garnered the European Best Fashion award for a number of years.

Scheisser Lingerie is located at:

SCHIESSER Damen Lingerie Shop
Shop B10 – 11, Queensway Plaza, 93 Queensway, Hong Kong