Tuesday. 14 May. 2013. 10:26 am
A fashion forward online store with a big conscience.
Clockwise from left: THU THU, Fleabag, SILVU
A Boy Named Sue only launched last year, but six months down the line and the eco e-boutique is going from strength to strength. Started by two Hong Kong fashion bloggers, the site aims to do away with the idea that eco-chic is a dirty word associated with hemp wearing hippies, by promoting cool clothes with a conscience.
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Thursday. 2 May. 2013. 9:30 am
Super Blogger Fans of MNO.logie
From the “best dressed” pages of Paris, Milan, New York Fashion weeks, super Australian bloggers Gary Pepper Vintage’s Nicole Warne and Tuula Vintage’s Jessica Stern have been sporting personalized Perspex clutches.
You might think it is from some high-designer like Charlotte Olympia but you would be wrong. Online brand MNO.logie is the name behind these much photographed clutches. The designer Nike Adinata was inspired by shapes of nature and wanted to create something that had a clean and natural aesthetic.
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Friday. 26 April. 2013. 2:00 pm
A new online retailer on the block!
Clockwise from left: Stolen Girlfriends Club, Nina Nikicio, Mary Ching
Inverted Edge is a new online fashion retailer that’s just launched their brand spanking new e-boutique! Based in Singapore, Inverted Edge showcases independent, fashion forward designers from the Asia Pacific region. Their concept is to present designers already established on home soil to a global audience as well as to offer exclusive capsule collections to shoppers.
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Wednesday. 2 January. 2013. 9:30 am
Online shopping just got even easier.

If you can’t stand traipsing around stores, desperately searching for that coveted item in your size or queuing interminably for the changing rooms then, chances are, you are already familiar with The Outnet. Now, your one stop online-shop for discounted designer womenswear and accessories has made your life even easier by launching their app for the iPhone and iPad, allowing you to browse for bargains wherever you are.
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Friday. 7 December. 2012. 11:00 am
Butterboom’s top picks what to wear for Christmas from The Melez.

It’s Christmas party season, which means that it’s time to indulge in a new party frock and accessories. New online boutique The Melez has a great selection of dresses to ensure that you make the right statement at any festive frivolities.
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Tags:
49 Square Miles, Atelier Swarovski, Charlotte Taylor, Douek & Jones, Meli Melo, Orla Kiely, Ross + Bute, Sydney Brown, The Melez, Vanessa Tugendhaft, Wilbur & Gussie
Friday. 9 November. 2012. 3:00 pm
Shop trendy accessories from top fashion capitals at this new online store.

The Melez- www.themelez.com , is Hong Kong base new online-boutique that curates the latest fashion and accessories that are in the affordable luxury price range from top fashion capitals in the world – London, Paris, Milan and New York, and other stylish cities like Stockholm and Berlin.
The Melez carries not only the latest but also niche, exclusive brands worn and well-loved by the fashion in-crowd. Some of the brands we are excited about – New York designer, Rebecca Minkoff for her subtly edgy bag designs, that are spotted on Blake Lively and Agyness Deyn; and Meli Melo, super cool British handbag label carried by Olivia Palermo and Sienna Miller.
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Wednesday. 25 April. 2012. 10:43 am
Farfetch.com’s Jose Neves in Hong Kong.

Last week, Jose Neves, founder of Farfetch.com was in Hong Kong to showcase their top boutiques to Hong Konger’s media and their online shoppers. Farfetch.com is a style portal that has brought together Europe and USA’s best designer boutiques all under one roof. All of the boutiques on farfetch.com are boutiques that have their own unique point of view in what they have hand-picked for their store.
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