Ascent- The NewFragrance App

Know what scent suits you without even spritzing.

We all know that scents are extremely personal and what suits one person does not necessarily suit another. Well, the Aramis and Designer division of Estee Lauder have come up with something new to promote fragrances that doesn’t involve sales people spraying perfume all over consumers. Called Ascent, it is a fragrance app exclusively created for the iTouch.

Read more

DKNY Launches the Cozy IPhone App

With this new iPhone App, DKNY shows the multitude of ways to wear the DKNY cozy.

With the success of the D&G iPhone App, we shouldn’t really be surprised when other fashion houses decide to follow suit. DKNY has just launched their Cozy iPhone Application and, rather than go for glitz and glamour, the brand has taken a decidedly practical standpoint with their latest technological offering.

Dubbed your “own personal fashion stylist,” DKNY now shows iPhone users the many different ways to style their DKNY cozy, a top-selling item since its conception in 2003. Pretty good timing, we say, as it is starting to get cold outside! The application gives us virtual tips on how this diverse wrap can be worn all over the body; all users have to do is pick out a style, mimic and they’re good to go.

Download the DKNY Cozy App here.

iPhone OS 3.0 Available for Download on June 17

Apple on Speed!

Apple’s new iPhone is called the iPhone 3GS, the “S” stands for “Speed” – its faster in so many ways than the current 3G model. Go direct to Apple.com to see more, or stay here for the broadstrokes:

• Voice Control: You can say “Call Jessica!” or “Play Justin Timberlake” and get calls or music played!
• Video recording and editing: 30 fps VGA with auto focus
• Better battery life (we’ll believe that when we see it)
• 3 megapixel camera WITH autofocus
• 7.2 Mbps HSDPA
• Digital Compass
• Same great design

Available on June 19th in the US and sometime in July for Hong Kong and the original iPhone 3G model for US$99 8GB is available now.

Read more

Fall in Love with Dell’s Adamo

The thinnest PC laptop in the World.

Dell goes up-market with the Adamo. In a unlikely move into the high end designy laptop market that we are use to seeing from Sony, Dell has come up with  a sexy little laptop so thin, it is the thinnest PC laptop in the market. We are in love with the Adamo.

Features

• A chassis milled from a single piece of aluminum featuring precision detailing and a scalloped backlit keyboard
• Striking high definition edge-to-edge glass display
• Fully connected with WiFi, Bluetooth and integrated mobile broadband2, and full complement of connectivity ports with no compromises
• Cool, quiet and robust solid state drives
• Available in Onyx and Pearl colors with a broad range of complementary accessories

Read more

Ralph Lauren’s iPhone Application

The latest fashion from the runway to your iPhone.

Just when we thought iPhone applications couldn’t be fashionable, Ralph Lauren changes our minds with this update to it’s initial iPhone application from 2008.  The new Ralph Lauren Runway Collection iPhone application lets fashionistas check out the latest Ralph Lauren’s collection from their iPhone.

Read more