Thursday. 9 August. 2012. 4:10 pm
Sorry, no photos but here’s what we saw inside.

Abercrombie & Fitch were kind enough to let us inside their new Pedder Building store today for an hour to have a look around (and buy some clothes) before the official public opening on Saturday.
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Friday. 3 August. 2012. 3:39 pm
An army of hot guys invades Pedder Building.

Today, Abercrombie and Fitch got Hong Kong excited about next weeks flagship store launch by having a photo call for its army of international “hot guys” at their prefer Building store.
The hot guys, wearing nothing but red pants, were waving to Central passerbys where almost every female we passed – no matter the age – were smiling, and smartphones were enabled for HK people to do all of A&Fs marketing for them.
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Thursday. 5 July. 2012. 11:11 am
The time has come for the next uber-brand to open in HK.

OK ladies mark your calendars: Abercrombie & Fitch has a confirmed open date of Saturday, August 11 at 11am sharp at the historic Pedder Building in Central – or as we call it: Mall of America East.
Get your cameras ready because A&F have carefully selected the hottest guys from the A&F stores in the US, Italy, UK, France, Germany, Denmark, Spain, Japan, Belgium and Singapore (what, no Canada?) to be here for the opening event(s). So yes, look for HK to be ab-solutely ab-tastic in August with many photo ops with shirtless toned men.
There’s some other stuff too, but probably not as exciting…
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