Friday. 13 April. 2012. 11:33 am
Here is your inside look at the new Shanghai Tang flagship store.

We were literally inside a construction site 2 weeks ago with some behind the scenes information, now the Shanghai Tang Mansion is open and ready to make its mark on the Hong Kong luxury shopping scene.
With a click of the mouse, we’ll take you through a photo tour of the amazing new 4-level retail destination:
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Monday. 2 April. 2012. 10:36 am
A new upscale massage centre with dragon-i swagger.

It’s no secret that one of Hong Kong’s favorite I-need-a-break activities is a good old foot massage. If you’re not feeling particularly in the mood for the old men kind in Causeway Bay, head over to Ten Feet Tall – a swanky new foot reflexology and massage centre by Gilbert Yeung.
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Thursday. 31 March. 2011. 11:33 am
Central is becoming a hotbed for U.S. fashion brands.

We don’t know what is bigger news: the fact that Abercrombie and Fitch is coming to Hong Kong or that they are paying HK$7 million a month in rent to take over Shanghai Tang’s 6,300 square foot Pedder Street location, or that the 7-storey building was bought for HK$5 million in 1962!
With The Gap opening around the corner and Coach right across from that, it seems Central is turning into Hong Kong’s American fashion district.
More as it develops, read the full story at Yahoo (in Chinese) here.
Wednesday. 8 December. 2010. 11:58 am
The I.T brand chooses Central for store number four.

I.T Apparels opened its fourth Tsumori Chisato store which coincides with the Japanese designer’s 20th anniversary in the fashion industry. At an afternoon event held at The Box (Podium Level 4, IFC Mall), the general public was able to see for a few hours an assortment of thirty designs that spans Tsumori Chisato’s 20 year long career with each garment personally selected by the designer herself.
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Monday. 15 December. 2008. 9:20 am
Bringing Christmas sparkles to the Hong Kong MTR Station.

The Swarovski’s Sparkling Crystal Tunnel at the MTR Hong Kong Station in Central is a sight to behold.
Decorated with over 100,000 pieces of sparkling Swarovski crystal Christmas ornaments, the tunnel measures 70 meters long and took a year to create. The tunnel will be on display from 6th to 30th December 2008. We think MTR did an amazing job in assembling the tunnel and putting up all the crystals overnight!
Swarovski is entering the tunnel into the the Guinness World Record for the “longest indoor crystal tunnel in the world. Ms Donna Pang, Swarovski Country Manager for Hong Kong & Macau hopes the tunnel will give Hong Kongers and tourists alike an unforgettable Christmas. Merry Christmas Hong Kong!
To officiate the lighting ceremony, Carina Lau was invited to do the honors.
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Wednesday. 22 October. 2008. 9:55 am
In their spanking new Hong Kong store now!


The Dsquared2 men fall collection is a bit punk, a bit rebel featuring fur-lined puffer jackets, ski boots, tartan with enough measures of studded belt and distressed denim, black jacket and fluorescent tones.
Dsquared2 women collection showed tailored tartan and black suits worn with silk chiffon blouse and librarian knee-length skirts, satin bustier trimmed in sexy lacy lingerie and patent leather shoes to complete the punk rebel look.
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Monday. 20 October. 2008. 9:42 am
The famous Australian retailer comes to Hong Kong in a big way.

Watch out H&M and Uniqlo, there’s a new sheriff in town! With over 390 stores throughout Australia, New Zealand and Singapore, the Aussie casual chain Cotton On has now landed in Hong Kong and have just opened their first store in Mong Kok.
A total of 4 stores are scheduled to open between now and January across the city, including a multi-level megastore and world first flagship store in Central. They’ve launched a new website at: www.cottonon.com.hk
Lots more information about Cotton On‘s Hong Kong plans coming up this week at Butterboom.com including contests, giveaways and details on the Central store opening launch, so stay tuned!