Friday. 24 May. 2013. 10:33 am
Rock chic from Diesel’s diffusion line.

Diesel Black Gold was founded by Diesel in November 2007. The label embodies a casual-luxury aesthetic, which for the Resort 2014 collection mixes workwear, print and the ever stylish tuxedo looks to create its signature blend of unpredictability and sophistication.
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Wednesday. 10 April. 2013. 9:36 am
The stylist and designer is on board to rip it up at Diesel.
[youtube http://www.youtube.com/watch?v=Li5e7gF64_U&w=450&h=253]
Just two days after it was announced that Nicola Formichetti was leaving Thierry Mugler, Diesel revealed that he was to become the new Artistic Director at the Italian denim-based brand. A force to be reckoned with in the fashion industry, Formichetti, who is most famous for being Lady Gaga‘s stylist and Fashion Director at Vogue Hommes Japan, will oversee all creative activities of Diesel’s main line.
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Monday. 6 February. 2012. 12:29 pm
Time to show off your fashion knowledge for great prizes.

Social Media Week returns for its second year in Hong Kong and Butterboom is throwing a huge bash at KEE Club on February 17th to celebrate it and bringing our readers, fashionistas, social media people, fashion bloggers and fashion brands together for 1 night!
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Monday. 12 December. 2011. 10:45 am
Sales alert!

Diesel Sample Sale happening tomorrow. Denim, footwear, accessories, bags and intimates for men and womenswear on sale. You heard it here first!
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Thursday. 4 August. 2011. 11:36 am
Hong Kong’s indie rocker talks to Butterboom about style.

At the recent Diesel X Josie Ho and the Uni boys new album launch called “Third Eye”, we caught up with Josie Ho to chat about her music, life, Diesel and of course her edgy style.
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Friday. 17 June. 2011. 12:06 pm
Get ready to shop.

Diesel is having their sample sale from 21-25 June. If you are planning on stocking up some cool casual wear, set aside some time to check out this sale next week. Samples include denim, male & female apparel, accessories, bags, intimate and 55DSL.
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Monday. 16 August. 2010. 10:45 am
Uffie teams up with Diesel.
Uffie, photo source: Diesel
Pop sensation Uffie‘s timely release of her new album, Sex Dreams and Denim Jeans makes her the perfect artist to star in a collaboration with Diesel Jeans. The American born, Hong Kong raised star released her latest album with a denim cover and Diesel fly button of course that was specially designed and produced by the company.
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