Rihanna for River Island Summer 2013 Collection

Monday. 27 May. 2013. 9:33 am

The pop princess’ second collection for the Britsh high-street store.

Rihanna River Island Summer2013 butterboom 2 Rihanna for River Island Summer 2013 Collection

Hot on the heels of H&M‘s partnership with Beyonce is British high-street store River Island, who launch their second collection designed in collaboration with pop-superstar Rihanna on 25 May. This collection, which follows two months after the previous one, is an expansion of what was on offer for Spring and sees floral and tie-die prints and a sexy, street style aesthetic.

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Make a Splash in Swimwear’s Hottest Trends

Thursday. 23 May. 2013. 9:00 am

Dive in at the deep end with our picks of Spring/Summer’s best swimwear.

swimwear ss13 chanel butterboom Make a Splash in Swimwears Hottest TrendsChanel HK$TBC

It looks like summer is finally here, so it’s time to prepare for the beach, junk trips and summer holidays. This calls for a wardrobe update! We love what’s in stores right now for swimwear, there’s lots to choose from fast fashion stores, swimwear shops, surf shops, online stores, designers and department stores.

The right swimsuit or bikini will make you look and feel fabulous. Here’s Butterboom’s pick of the best one and two-pieces around to help you embrace the beach babe within.

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Beyoncé x H&M Summer Collection

Tuesday. 7 May. 2013. 10:32 am

The princess of pop collaborates with H&M on a capsule collection.

HM 2013 Summer Campaign Beyonce Butterboom Beyoncé x H&M Summer Collection

She is probably the biggest star in the world right now, so if anyone is going to sell your clothes then it’s a safe bet that Beyoncé will. Not that H&M need too much help shifting their stock, but they have become increasingly known for their high-profile collaborations and this one is their best yet. Not only does Mrs Carter star in the print campaign and TV commercial, but she’s had some input into the clothes too.

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Earth Hour: Saturday 23 March at 8:30pm

Wednesday. 20 March. 2013. 12:35 pm

WWF invites Hong Kong to switch off its lights for Earth Hour.

EarthHourHongKong Earth Hour: Saturday 23 March at 8:30pmThe Peak during Earth Hour 2012 and as it is normally.

Earth Hour is a global initiative set up by WWF that invites individuals, businesses, communities and governments to turn off all of their non-essential electric lights in support of a sustainable future. On Saturday 23 March at 8:30pm, people all around the world will switch off their lights, to save energy and say that they are ready to adopt a more environmentally friendly, low-carbon lifestyle.

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Vanessa Paradis is the Face of Conscious at H&M

Monday. 28 January. 2013. 9:28 am

On-trend, sustainable clothing from the Swedish fashion giants.

HMVP BB jan2013 img1 Vanessa Paradis is the Face of Conscious at H&M

French actress, singer and beauty Vanessa Paradis is the face of H&M’s Conscious range, part of their commitment to a more sustainable fashion future. Paradis models garments from their collection which is made from eco-friendly fabrics like organic cotton, recycled polyetster and Tencel.

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Maison Martin Margiela X H&M Collection

Friday. 2 November. 2012. 10:00 am

Maison Martin Margiela’s H&M capsule collection coming out 15 November 2012.

MMM HM oct2012 main Maison Martin Margiela X H&M Collection

For 23 years Maison Martin Margiela has been pushing fashion boundaries and we are excited that its finally accessable to the mass fashion mortals via their H&M collection. The Maison Martin Margiela x H&M capsule collection will be out at stores in Hong Kong on 15 November 2012 featuring some of their most iconic pieces including this bodysuit with integrated bra (above).

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ButterBoom Shopping Guide: Anna Dello Russo For H&M

Friday. 28 September. 2012. 12:00 pm

Join the crowds on October 4 to get a super glamorous piece of the action as Anna Dello Russo’s highly anticipated accessories collection for H&M launches.

ADRforHM feather hat butterboom ButterBoom Shopping Guide: Anna Dello Russo For H&MADR for H&M, Feather Hat

Anna Dello Russo, the self-titled “passionate fashionista”, Editor-At-Large at Vogue Japan and owner of more than 4,000 pairs of shoes is soon to release a line of accessories designed for Swedish fashion giants, H&M.

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