Tuesday. 8 September. 2009. 10:11 am
H&M’s Fall 09 is shaping up nicely, and a 20% off coupon for you below.

This fall, H&M brings us lots of strong piece. Dresses come with built-up shouldered and cropped -waist jackets. There’s leather corsets and studded belts and shoes and the power suit done slick and tight. Of course there’s lots of different styles and trend pieces you can pick out like the softer more romantic blouses and lace leggings. We love the classics and there’s plenty to incorporate into your work wardrobe.
We have a nice little discount to get you started, H&M is offering 20% discount for purchase of a minimum of 2 items.
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Friday. 19 June. 2009. 10:38 am
Get ready for another one of H & M’s genius collaborations.

H&M has always been the brand to bring great designers to the masses with their fabulous collaborations. For its latest collaboration, H&M is teaming up with Jimmy Choo. This team-up is a special one, as it is the first time the high street line is working with an accessories brand.
Jimmy Choo will not only bring in shoes for women, but the collection will include his famous bags too. There will be shoes, bags and accessories for men too, which we are extremely curious to see.
The collection is slated to hit over 200 H&M stores worldwide on November 14. So, mark your calendars and get ready to score some Jimmy Choos at the ever fashion forward H&M!
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Tuesday. 9 June. 2009. 10:30 am
Have you picked out your summer bikini yet?

What is summer without a trip to the beach? Its time to find the right bikini or one piece girls! This summer, we are spoilt for choice with designers like Diane Von Furstenberg, Marc Jacobs and Stella McCartney diving into swimwear collection. Check out the chicest bikinis and suits of the season. We’ve got you covered here at Butterboom.com:
1. Diane Von Furstenburg
Channel your inner rock goddess with any of DVF’s summer swimwear offerings. DVF offers up bold colors and patterns, modern cuts and incredible bead work ensure that you will look stunning on the beach. Check out the limited edition Andy Warhol print.

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Thursday. 16 April. 2009. 10:01 am
H&M’s new TST Flagship store opens this Saturday, April 18.

H&M opens its fifth store in Hong Kong on Canton Road, Tsim Sha Tsui. Bringing fast fashion to the Kowloon side, the flagship store will stock the latest men’s, ladies’ and children’s collection. Get ready to beat the crowd when H&M launches Mathew Williamson‘s capsule summer collection on April 23.
We have reported about Mathew’s capsule collection for H&M way back in December 2008. Mathew is a master in mixing up prints and colours and making it look very contemporary and hip. Take a look at some of his stylish pieces for this collection (see below) so you can plan your summer outfits ahead of time.
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Friday. 30 January. 2009. 10:19 am
H&M looks to be recession proof with new jobs and a new China store.

With all the doom and gloom forecast for this year, we wanted to share the good news from H&M. The Swedish retailer who has 4 outlets in Hong Kong has just released their 2008 earnings report and they look just great, proving that smart management and a great product line with innovative marketing campaigns are recession proof, but we digress.
Highlights from their Full Year Report that ended November 30, 2008:
- Profit after financial items for the fourth quarter was SEK 7,114 m (6,221), an increase of 14 percent.
- Sales in the first two H&M stores in Tokyo surpassed the company’s high expectations and were H&M’s most successful store openings ever.
- The outlook for the future expansion and the development opportunities remains positive. H&M will create 6,000 to 7,000 new job opportunities during 2009.
- For the financial year 2008/2009 a net contribution of 225 stores is planned.
- The company is preparing the first store opening in Bejing during the spring 2009.
- Sales in January 2009 expected to increase by 8 percent in local currencies compared to the same month last year.
- The total number of stores in the Group as per 30 November 2008 thus amounted to 1,738 (1,522), of which 18 are franchise stores.
Interested to read the rest click here. It seems that H&M may have some challenges ahead of them in 2009 is strong enough to weather the current economic tsunami.
Monday. 1 December. 2008. 10:12 am
The British designer will be designing a collection for Spring 2009.

Matthew Williamson, the king of gorgeous, colorful, exquisitely beautiful clothes is bringing his Midas touch to H&M on April 23, 2009 where he will reveal his capsule collection, much to the delight of the rest of us. H&M is renowned for bringing in the most relevant, progressive fashion designers around, and Matthew Williamson is no exception. His clothes are loved by bohemian fashionistas and celebrities like Sienna Miller, Keira Knightley and Jade Jagger who love his uniquely gorgeous colour drenched dresses that have a bit of twist to it, making them look timeless and unforgetable.
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Tuesday. 14 October. 2008. 9:53 am
Here’s your full look at the special edition release slated for November 13th.

As you all know from reading Butterboom.com, Comme des Garcons are doing a crossover collection with H&M. There have only been hints and teases of what to expect, come November 13th at H&M stores in Hong Kong and around the world. Now thanks to this site, alot of the new looks have been exposed, and you can see them now before you see them plastered on billboards across Hong Kong.
Definitely sleek, stylish and Japanese-chic-cool at what will no doubt be very affordable prices – click here to see the full collection.
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