HUGO BOSS Shows You How to Step Your Game Up

The new FW11 collections adds sophistication and spunk in all the right ways.

The key focus of HUGO BOSS has always been versatility, a quality that all women work towards achieving for their own wardrobe. Imagine never experiencing a I-don’t-have-anything-to-wear day again, which is precisely what HUGO BOSS sets out to offer. With fine attention to detail and innovative designs, the HUGO BOSS woman exudes an attitude that we know we wish we had.

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Hugo Boss Private Sale Starts Today

Up to 80% off.

Hugo Boss is having a private sale starting from today till Sunday. Head on down to Causeway Bay to shop Boss Black, Boss Green and Boss Orange. Both menswear and womenswear are on sale so tell your friends!

Bring cash as credit card payment is only for purchases over HK$800.

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Butterboom’s Top 10 Classic Sunglasses

Timeless sunglasses that never go out of style.

Every stylish girl knows to invest in timeless pieces that will never go out of style. Whether it’s the little black dress or a perfectly fitted white shirt, a pair of sunglasess falls in the same category of seasonal must-haves. We’ve based our selection on shapes that have stood the test of time in terms of “chicness” and have narrowed down our list to Aviators and Jackie O oversized specs. Here’s a selection of various adaptions on these famous styles from Gucci, Hugo Boss, YSL, Alexander McQueen, Dolce & Gabbana, Hogan and even hair accessories maker, Alexandre Zouari and, of course, the orginal makers of the aviator, Ray Ban.

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Seibu’s Fall ’09 Collection

Get a private sneak peak at Seibu’s Fall collection.

The Seibu’s fall 09 collection is out now in the Seibulletin. For Fall, Seibu is introducing a more toned-down collection that speaks sophistication, elegance and a charming sense of quirkiness.

From urban feminine to uptown chic, Seibu promises an exciting season with a host of exquisite pieces to covet. Find international designers like Christian Lacroix, Givenchy, Hugo Boss, Kenzo, Marc Jacobs, Moschino Cheap & Chic, Paul & Joe, Paul Smith, Rebecca Taylor, Ermenegildo Zegna to lesser known but equally talented designers Malene Birger, Robert Rodriguez and Emily Cheong.  A great way to update your look is to get some new accessories, choose from Swarovski dangling crystal studded mess earrings to strappy gold and velvet Etro sandals.

Come join us for a private shopping night at Pacific Place Seibu this October 15 & 16 from 6-9pm as our guests! Screen Seibu’s fabulous Fall ‘09 collection with a special fashion presentation, pick up some useful make-up tips from a life demonstration and, best of all, get up to 25% off selected Fall/ Winter items. You will need to print out the special invitation we are sending out to Butterboom VIPs  tomorrow and bring it along with you.

Get ready to shop, check out the Seibu fall 09 collection ahead of time here in the Seibulletin Fall 09.

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Sienna Miller – The Face of Boss Orange

Orange, Boss’s new fragrance.

Boss Fragrances signed actress Sienna Miller as the face of its new fragrance, BOSS Orange.  The fragrance opens with notes of crisp apple. The main heart of the scent is orange blossom! Now ladies, here’s a tip,  white flowers contain the molecule indole which is very alluring to the opposite sex. With base notes of sandalwood, olive wood and vanilla, we can’t wait to smell this perfume.

We’ll try to get a whiff and let you know our verdict.

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Hugo Boss Black Spring/Summer ’09 Collection

Hugo Boss’s new collection out early in Hong Kong

Yes, we know its a bit early to think about Spring/Summer 09 since we’re still in Summer 08, Hugo Boss is eager to showcase their 2009 collection. Holding fort at the Jockey Club at Happy Valley’s racetracks, Hugo Boss’s fashion show was a big “Electro City” event.

The collection dubbed the “New Perfectionist” by Creative Director Ingo Wilts is all about precision style with strict attention to detail. The BOSS Black collection offers a wide range from modern classics for business wear to lightweight pieces for summer holiday getaways.

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