Make it Happen Everyday with Isabel Marant: “WTS” with Elle Lee

Former model/current fashion blogger Elle Lee tells us: “What to shop!”

“It’s easy to make magic on a red carpet – except just how many of us live that life? But how do we make it happen every day on the sidewalk? That’s why I love to design.” - Isabel Marant

And that’s why we love Isabel Marant with her mix of minimalist and bohemian design. How do you know if Marant is for you and you belong to her?

You are a match if:

• You have a strong personality but don’t like getting fully dressed-up
• You want to be different, but in a discreet way
• You like to be feminine but not ‘super sexy’

Hmmm, sounds familiar to me. I think it suits a lot of girls in Hong Kong too!

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Designer Talks: Isabel Marant in Hong Kong

The famed French designer comes to Hong Kong.

Isabel Marant is one of those rare fashion designers that is as popular in Hong Kong and Japan as she is in Europe.

As readers of Butterboom know, she just opened her 3rd store here in Hong Kong in Central on Ice House Street and to kick it off she came to town to meet with media and throw a huge party at Zuma.

We had a chance to sit down with Isabel as she spoke about her background, her view on Asia and her thoughts on new designers trying to break into the industry today. We found her charming, generous and very smart about the fashion world and wished we could spend more time with her.

The video is embedded below:

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To Covet: Simone Rocha Clear Plastic Brogues

Play up an eccentric boyish angle with these Spring/ Summer 2012 Simone Rocha brogues.

Young London designer Simone Rocha (daughter of John Rocha) never fails to disappoint with her quirky eye for shapes and materials – her plastic brogues with clear perspex heels went viral the second they hit the runway last September.

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Isabel Marant Opens Third Hong Kong Store on Ice House Street, Coming to Town on May 19

Read on how YOU can win a chance to meet Isabel in Hong Kong!

The new, and third in Hong Kong, Isabel Marant store on Ice House Street in Central covers an area of 570sq.ft. with the décor being a collaboration between Isabel Marant and the French construction firm ciguë.

To celebrate the grand opening of the new Ice House Street store, the team from France has specially designed a pair of Asian limited edition blue tie-dye sneakers, only available at Isabel Marant Paris, Hong Kong and Beijing.

See our gallery of the new store below and how you can join us at an exclusive cocktail reception for Isabel at Zuma on May 19.

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I.T Beijing Market Opens in China

New Comme des Garcons concept store opens in Beijing.

I.T and Comme des Garcons opened a 1800 sq metre, four storey new concept store called I.T Beijing Market on December 30, 2010, in the San Li Tun North Wing retail development in Beijing.  The store is based off the same concept store as Comme des Garcon’s famed Dover Street Market in London.

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Tsumori Chisato Opens in IFC Mall, Celebrates 20th Anniversary

The I.T brand chooses Central for store number four.

I.T Apparels opened its fourth Tsumori Chisato store which coincides with the Japanese designer’s 20th anniversary in the fashion industry. At an afternoon event held at The Box (Podium Level 4, IFC Mall), the general public was able to see for a few hours an assortment of thirty designs that spans Tsumori Chisato’s 20 year long career with each garment personally selected by the designer herself.

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