The New Prada Book

A book that showcases the heart and soul of the brand.

Without a doubt, Prada is one of the most successful and recognizable luxury brands in the industry.  Miuccia Prada and Patrizio Bertelli have decided to launch this book that covers 30 years of innovations and illustrate the various aspects through which Prada expresses itself beyond fashion.

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Anna Wintour Exposed in ‘The September Issue’

The “real” Devil Wore Prada is coming to a theatre near you.

You all have seen the movie or read the book ‘The Devil Wore Prada” and maybe laughed or cheered at its inside look at fashion magazines. Well this Fall comes an amazing new documentary that gives us the straight scoop on what its like to put together the September issue of Vogue under the leadership of the most notorious editor of our time: Anna Wintour.

Enjoy the trailer above as we have no Hong Kong date yet, but next to Sex in the City 2 this is one we’ll be keeping our eyes on for Butterboom.com readers.

Prada Fall 2009 Ad Campaign

Prada literally dips its heels in oil.

The Fall ads are all about making a new and bold statement. It’s safe to say that Miuccia Prada accomplished that for its Fall 2009 Ad campaign. We’ve gotten used to tough images in backdrops of streets, and alleys, but this kind of tough, we’ve never seen yet.

Models Kendra Spears, Julia Hafstrom, Ymre Stiekema, and Anna de Rijkare are featured dipping their foot in a big messy puddle of oil. Let’s try to interpret this Prada style, the world is in a pretty sticky situation, this image is a reflection of the time we find ourselves in… Anyone? We are opening this up for interpretation, tell us what you think?

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Prada Transformer Presents Cinema: “Flesh, Mind and Spirit”

Catch 14 amazing movies to awaken your flesh, mind and spirit.

The reconfigured Prada Transformer in Seoul, Korea, is set to unveil a new cinema stage come June 27, 2009. To celebrate this historic occasion, audiences can catch “Flesh,Mind and Spirit”, a special cinema program brought about by the collaboration of multi-nominated Oscar director Alejandro González Iñárritu and famed cinema-critic Elvis Mitchell.

The collaboration brings about 14 outstanding cinematic masterpieces made by various influential and uncompromising filmmakers. Aimed to move the flesh, mind and spirit, expect to see movies that are truly outstanding, and have served as personal inspiration to Alejandro González Iñárritu. It will be the first time many of these movies will be shown in Korea.

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Prada Fall 2009 Ready-to-Wear

Prada puts on its serious cap for fall.

While other designers were channeling fun party nights for fall, Miuccia Prada headed to the other direction. Her fall 2009 ready-to-wear collection clearly had  a serious and stolid vibe. Suits were no-nonsense in dark wools, and they were paired with almost utilitarian-looking footwear that included chunky socks, and dark leather boots.

Cuts were made to look severe and deliberate, from the bulky shoulders of some of the looks, to the low necklines of the others. The collection’s colors were also straightforward- plain reds, greys, browns and blacks. It was only near the end of the collection that Prada showed some frills in the form of dresses in hard metallic colors.

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