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Gucci’s New Advertising Campaign Features Li Bing Bing

Thursday. 21 February. 2013. 9:38 am

The Chinese actress models old favourites and instant clasiscs from Gucci’s accessories collections.

BAMBOO GREEN SP 72 Guccis New Advertising Campaign Features Li Bing Bing

Italian luxury fashion house Gucci recently announced Chinese superstar Li Bing Bing as the face of their advertising campaign dedicated to their iconic handbags, eyewear, jewellery and timepieces. Creative Director Frida Giannini conceived the portraits, which were shot by Solve Sundsbo, to create a strong minimal, luxurious aesthetic.

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Butterboom Buzz

Gucci shows Li Bing Bing the Love

Wednesday. 2 May. 2012. 9:38 am

Li Bing Bing to star in a new Gucci campaign.GUCCI LBB DPS 03 Gucci shows Li Bing Bing the Love

Fashion loves Li Bing Bing (or vice versa), evident from her front row appearances at shows to her on/off carpet style and gaze-worthy beauty. Gucci has decided to act on this love by making her the star of a new advertising campaign dedicated to the house’s handbags, fine jewelry and timepieces.

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