Trend Watch: Tailored Shorts

Elevate your summer staple to dizzy new heights.

Shorts are the ultimate summer wardrobe staple, but this season they have been given a fashion-facelift to elevate them from scruffy beachwear to chic and evening-appropriate. The best thing about shorts, and tailored ones in particular, is just how versatile they are, ideal for the office or great for a date, no wonder trendsetters like Alexa Chung and Gwen Stefani have been championing this winning look.

Continue reading »

Make a Splash in Swimwear’s Hottest Trends

Dive in at the deep end with our picks of Spring/Summer’s best swimwear.

Chanel HK$TBC

It looks like summer is finally here, so it’s time to prepare for the beach, junk trips and summer holidays. This calls for a wardrobe update! We love what’s in stores right now for swimwear, there’s lots to choose from fast fashion stores, swimwear shops, surf shops, online stores, designers and department stores.

The right swimsuit or bikini will make you look and feel fabulous. Here’s Butterboom’s pick of the best one and two-pieces around to help you embrace the beach babe within.

Continue reading »

TOPSHOP to Launch Hong Kong Flagship Store on 6th June 2013

The wait is finally over!

TOPSHOP is opening their much anticipated flagship store on 59 Queens Road Central on 6th June 2013 at 5pm!   We are super excited about the opening of this massive 14,000 square ft  store. Sir Philip Green, TOPSHOP’s head honcho and CEO of the Arcadia Group will be flying into Hong Kong to officiate the opening. The opening will be a blast with a series of events happening leading up to the opening and over the weekend like bands playing live music, special guests appearances! (Kate Moss? )  We’ve been told to look out for a TOPSHOP Fashion Truck that will be giving away treats and gift cards….sounds like its going to be an epic launch party that will be bigger and badder than the A&F launch!

Continue reading »

Topshop now in Hong Kong at Harvey Nichols

Fast fashion enthusiast and fans rejoice – Topshop is now available at Harvey Nichols HK.

Long gone are the days when you can only find Topshop in other countries or online, the British high street fashion giant has landed in Hong Kong with their best edited collection at Harvey Nichols. Topshop endeavours to bring the most unique and distinctive styles to shoppers at an affordable price.

Continue reading »

The Butterboom.com London Shopping Guide

Top shops to visit in London.

London in December is simply wonderful with Christmas in the air and stunning shop window displays. Butterboom was in the olde towne in early December 2011, so we wanted to give you our insider tips of our favourite picks if you’re planning on heading to this literal shopping mecca in the New Year.

Fresh from our recent guided, Fabulously British tour of London from those at British heritage brand Jack Wills, who introduced us to a few quintessential stores we would have likely missed otherwise.

Kate Moss for Topshop Collection

Ever wanted to dress like Kate Moss?

For many a season now, supermodel Kate Moss has been dazzling followers and admirers with her collaboration with high-street label Topshop. Well, this season Kate is back with a bang with her summer collection.

Kate Moss Topshop brings bold, flirty and fun dressing to beat the summer heat. Inspired by pieces from Kate Moss’ own closet, expect to find loud floral tea dresses, fresh cotton summer-dresses and shimmery sequined dresses in the collection. There are quilted jackets and blazers to go with Kate’s pretty summer dresses. The collection encapsulates Ms. Moss’ love for Bohemian dressing and exciting summer festivals, and incorporates her signature boy-meets-girl, grungy-meets-glam and perfectly undone aesthetic.

Swing by your nearest Lane Crawford store and score some pieces of your own.

Continue reading »

Kate Moss Brings TopShop to China

Will the supermodel have the power to bring UK fashion stores here at last?

While its still speculation, it seems model Kate Moss and Sir Philip Green (the 7th richest man in the UK, and owner of BHS, Arcadia and TopShop) are scouting locations in China and in Hong Kong to finally bring TopShop – one of the biggest, absent brands of the UK – to Greater China…at long last:

Green is reportedly on the verge of signing a deal to rent space in the Shanghai Superbrand Mall and is scouting for further locations in Beijing and Hong Kong, in a bid to cash in on the sustained Chinese economic boom and Moss’ sky-high profile among the country’s youth.

The move will be spearheaded by the supermodel’s collections and, with the volume of potential sales in China significantly higher than those in the markets in which Topshop currently trades, Moss could bank a potential £25 million from the deal.

But is this more than too little too late, alot of TopShop’s competitors are already here and doing very well. More on this as it develops.