Thursday. 2 April. 2009. 9:01 am
Haven’t popped in to see the YSL’s pop-up store yet?

For those of you who have not yet seen Yves Saint Laurent‘s pop-up boutique over at Madhouse Contemporary Gallery, you have 2 more days to go before it ends on April 3. The pop-up boutique showcases YSL’s Unisex Edition, an independent ‘capsule’ collection that blurs the line between gender boundaries, a concept which has always been an integrated part of Yves Saint Laurent’s fashion DNA.
YSL put on quite a show for the opening, sending out a team of bike riders in YSL jumpsuits to cruise the streets of Central. Basically to take it to the street! Lots of VIP guests showed up for the launch last Friday including Marc Durie, (President of YSL Asia Pacific) Mimi Tang (CEO of Gucci Group AP) Pansy Ho (STDM Director), Yvette Yuen, Wyman Wong, Qiqi and Christie Woo.
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Friday. 13 February. 2009. 11:00 am
Okay, we know many of you have been asking this question…and we have it now!

Yves Saint Laurent’s Manifesto will be distributed at Queen’s Road, Central, outside the Mark’s and Spencer store tomorrow, 14 February.
Make sure you are there from 12 noon. We believe they will distribute batches of the Manifesto bag at different time intervals, so look out for girls wearing YSL T-shirt or caring the bag. Follow the label!
Tell us if you’ve picked up a bag. We would love to hear if you got one.
photo source: petronioassociatesblog.com
Wednesday. 11 February. 2009. 10:30 am
YSL’s Manifesto of Love gets circulated in Central on Valentine’s Day.

Yves Saint Laurent ‘s fourth ‘Manifesto’ will hit the streets in Hong Kong on Valentine’s Day. You heard it first at Butterboom.com! We covered the last Manifesto launch on a rainy September day, so at this time it should be dry!
Get ready to go to Central on 14 February to pick up your cotton tote bag designed by Stefan Pilati. We’ve been told they will include an additional collectors item besides the tote bag- a custom USB key uploaded with the Manifesto video.
YSL will distribute only 1000 of the Manifesto bag to random passerby. Watch this space to get an update on where they will be distributing the Manifesto.
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Monday. 22 December. 2008. 1:00 pm
Who wouldn’t love getting a gift from YSL?

Stefano Pilati, creative director of the house of YSL has giant shoes to fill. He has proven he is not afraid to break new grounds creatively while staying true to the legacy of Yves Saint Laurent. Here’s our Christmas picks from YSL’s treasure trove of elegant, stylish stand-out goodies that are sure to please.
YSL Muse purse in black satin with gold toned zipper, HK$15,500
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Tuesday. 9 December. 2008. 9:45 am
Yves Saint Laurent brings haute couture to Hong Kong, almost..

Yves Saint Laurent Edition Soir is about evening wear in the most beautiful fabric and tailoring designed to make an entrance at any evening do. This is a god sent for those who consider showing up at an event in the same outfit as someone else a disaster even if its another designer dress.
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Friday. 24 October. 2008. 9:23 am
YSL’s bold spring collection goes for Oriental style.

Yves Saint Laurent breaks out of the somber monotone theme of fall to embrace a kind of Oriental-modernist take for Spring/Summer 09.
East meets West in Pilati’s provocative Spring/Summer collection. Pilati experiments with the strict tailoring of the kimono and oriental shapes but provokes the fetish angle by slicking it up with unconventional materials like lurex organza, sequined mousseline, see-through silk, into new creations.
Key pieces from his collection.
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Monday. 30 June. 2008. 9:54 am
Two models proving that “brand appeal” also applies to humans.

Who says a modelling career ends at 30?
Both Claudia Schiffer and Naomi Campbell started their modelling careers in the 1990′s when they were in their early 20′s – now Schiffer, 37 and Campbell, 38 are both rocking gigs as Claudia has been chosen as the face of Chanel’s Autumn/Winter collection and Naomi is fronting the new Yves Saint Laurent campaign. While we grew up with these models, they still look great and between Claudia’s stalkers and Naomi’s crazy physcial tantrum’s, these two are entertaining on and off the catwalks.